Growing your Business
Ever thought of making your website a lead generating machine? Well, it’s not impossible, it just takes a lot of hard, dedicated effort and lots and lots of hours of work, which we are happy to do for you. With our help and strategies, you can build a website that not only sells your brand but also helps you communicate with your customers to build trust and get them to reach out to you.
What is Lead Generation?
Lead Generation is the process of converting prospect customers into clients. In your case, visitors to your website, into actual paying customers. We use unique methods and strategies to display your product and company, to build trust and value.
Why You Need Leads?
With growing technology, people rely on reviews and technology to guide them rather than referrals. Don’t get us wrong, referrals are great, but they are hard to come by and businesses aren’t built on referrals. If you are really serious and want to grow your business, you need to generate new leads. New leads bring more business and more business means more profits and growth. Who doesn’t want that? It’s not as easy as it seems, though.
There is a whole mechanism for converting visitors into prospective clients and that is what we are best at. Sit back, relax and let us do all of it for you. All you have to do is concentrate on growing your business and satisfying those customers.
How It Works?
By using your powerful content and our incredible marketing strategy you can get ranked in those search engines. We even help you by spreading the word on social networks, we bring in visitors to your website or dedicated landing page.
Once the visitor is on your website or blog, you set the goals, normally we try to retain them and get them to subscribe. This way, if they even leave your website, you have a way to get in touch with them. Plus, most of your subscribers will actually want to do business with you at some point, the only reason someone subscribes to something is because they’re interested. We use multiple methods to get them to subscribe:
CTA (Call-To-Action) – CTA is an image, button or a message that is very noticeable and directs them to a dedicated landing page.
Landing Page – It’s a web page designed for a well-defined purpose and is very carefully designed. The most important is the flow of the page, and how easy it is to read. These are designed by professional UI/UX Designers.
Web Forms – These forms are usually placed on a landing page though you can also place them on different areas of your website. Forms are used to collect information in exchange for a value or offer that you are going to present to that prospective customer.
Value/offer – Creating value is necessary for any business, be it for a product or a service. We build that value using content, customer reviews and pictures of previous work. Special offers like discounts for new customers, veterans and senior citizens are also nice additions.
3. Maintain and Convert
Once you have generated the leads, the goal moves to maintain them and keep them engaged. By sending them fresh content and offers we keep converting your leads while your website gathers more. We have a team of content writers that will work with you to create the kind of content you want your subscribers to see. We can help you put it all together.